Category Archives: School Marketing
Which social media platform is right for your school? This easy to use reference sheet compares the market leader (Facebook by a long margin) and Twitter, Instagram, Pinterest, Google+, LinkIn and Snapchat. Please feel free to copy and pass on…
We’ve been asked to upload an example of a typical Content Calendar for organisations using social media… This one is an MS Excel spreadsheet format, so you can change it/alter it to suit your needs…
Here is a second example of a School Social Media Policy. This one is much more detailed, and provides more explanatory text. We will be uploading other school marketing policies from time to time. Please feel free to download it, pass it on, and give credit to Mustard Training Ltd.
Here is a copy of an excellent guide on social networking produced for trainee teachers and NQTs. Please feel free to download it, pass it on and give credit to Childnet International and the TDA
I was really pleased to meet someone on the Manchester course who had bought my book on school reputation management. Never a week goes by without a school hitting the headlines – often for the wrong reasons. It happened to one of my regular clients – Sir John Cass’s Foundation and Red Coat Church of England Secondary School – last year. You will have read about it in your daily newspaper and seen it on national TV.
Most schools take the attitude that it “will never happen to us.” But, of course, it does. Nearly a third of my book is devoted to dealing with threats to a school’s reputation:
- Where to get support in a PR crisis;
- How to prepare for managing a PR crisis;
- What to communicate, to whom and how;
- How to rehearse who does what.
There are lots of practical tools and templates to help you:
- Write a press release;
- Manage a crisis one step at a time;
- Put together a crisis statement.