How to have an effective school prospectus or brochure

About The Course

School prospectuses have changed forever. OUT go the dull old handbooks which no-one ever reads. IN come colourful new brochures which can show your school at its very best.

Many schools now use the school prospectus as a powerful marketing tool. Having one that is really effective can make a big difference to your school roll and your reputation.

Done well your new prospectus can pay for itself many times over – and set you up for your Open Day as the 1st choice school for local parents.

On this course we will show you best practice from other schools and take you through the top tips used by the UK’s leading schools, and we’ll bring you up-to-date with emerging best practice in school prospectus design.

6 Things You Will Learn on This Course

1. Being clear about who your school prospectus is for;
2. How to make your school prospectus stand out from the rest;
3. Getting your messages right;
4. Techniques used by other local Primary and Secondary schools;
5. The six secrets of the perfect prospectus;
6. Surgery – get feedback on your own prospectus;

Q & A Session.

Who Is The Course For

Anyone who is interested in marketing their school more effectively to local parents:- Headteachers; Deputy Heads; Assistant Heads; Middle Tier Leadership; Teachers; Bursars; School Business Managers; Members of the SMT/SLT; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English – not jargon.

What Sort Of Schools Should Come Along

State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.

Course Trainer

Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation,” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.”

His company specialises in school brands, prospectuses and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.

How To Find Out More

If you would like to speak to the trainer, discuss your own school marketing requirements, get a quote for a school prospectus, publicity leaflets or school website, or have any other queries, please call us on: 01722 744033 and we’ll be happy to help.

Contact Us

Mustard Training - Providers of School Training Courses

Need assistance? Contact our training team.

Mustard Training
24 Queen’s Road
Salisbury
Wiltshire
SP1 3AJ

Telephone: 01722 237288
enquiries@mustard-training.com