Effective school training courses

Professional, nationwide school training courses.

Trained over 1000 schools nationwide

We are the market leaders in school training.

Expert advice delivered effectively

Cost effective half day training courses.

Boost pupil recruitment

With our website and marketing courses.

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Is your website legally compliant and does it look “Outstanding?”

By | Mustard Training, News, School Training, School websites | No Comments

Our best-selling training event “How to make your school website Legal and ‘Outstanding'” is coming to a town near you!

Does your school website comply with the latest legislation? And, even IF it is legally compliant, does your school website make your school look amateurish or unprofessional? If you want your school website to be more effective, this is the training for you.

6 THINGS YOU’LL LEARN ON THIS COURSE

1. How to ensure your school website complies with the law.
2. Why your website can set you up for an “Outstanding” Ofsted.
3. What an “Outstanding” school website looks like.
4. Nine things that should go on your front page.
5. Content Management Systems and website packages.
6. Six techniques to improve your school website.

WHO IS THE COURSE FOR?

Anyone with an interest in your school website will enjoy the course, including:- Headteachers; Sixth Form Heads; Deputy Heads; Assistant Heads; Bursars; School Business Managers; Members of the SMT/SLT; ICT Managers; Finance Officers; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English – not jargon.

WHAT SORT OF SCHOOLS SHOULD COME ALONG?

State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.

WHO IS THE COURSE TRAINER?

Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation,” and “How to survive an on Social Media”, published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.” His company specialises in school mobile application and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.

HOW TO FIND OUT MORE?

If you would like to speak to the trainer, please call us on: 01722 237288 – or e-mail us on: enquiries@mustard-training.com – and we’ll be happy to help.

DATES & VENUES IN 2015?

22nd September 2015 – Yeovil
23rd September 2015 – Gloucester
24th September 2015 – Brighton
29th September 2015 – Oxford
30th September 2015 – Reading

1st October 2015 – Basingstoke
6th October 2015 – Manchester
7th October 2015 – Birmingham
8th October 2015 – Bristol
13th October 2015 – Luton
14th October 2015 – London
15th October 2015 – Eastleigh
20th October 2015 – Amesbury

WHAT IS THE COST?

The course fee is £99.99 per delegate. The fee includes refreshment and a course booklet.

HOW DO YOU BOOK?

Book on-line at http://mustard-training.com/effective-school-websites/

You can book via credit card, PayPal or request an invoice.

Really enjoyed Social Media course…

“A valuable insight gained” – says Course delegate

10 free metrics tools for actionable analytics

By | Course Handouts, Example Policies, Marketing Advice, Mustard Training, School Training, Social Media in Schools | No Comments

This excellent cheat sheet, created by Socialbrite, provides a quick (one page of A4 summary) of the various free/cheap social media analytics tools available for download. It describes EdgeRank Checker, Rowfeeder, Facebook Insights, YouTube Insight, SEMRush, Twtrland, how to estimate your competitor’s traffic, Google Analytics, Klout and Woopra. Please feel free to download, read, copy and pass on…

10 FREE metrics tools for actionable analytics

Dealing with an attack on your school by parents using social media…

By | Course Handouts, Example Policies, Mustard Training, School Training, Social Media in Schools | No Comments

If you find yourself being openly attacked by parents on Facebook, Twitter, Mumsnet or one of the other myriad social media platforms, this guide may help. Fell free to copy it, download it, or pass it on to other members of your team…

Extract from Surviving an attack on Social Networking Sites

Another excellent school social media policy (v 2.0)…

By | Course Handouts, Example Policies, Mustard Training, School Marketing, School Training | No Comments

Here is a second example of a School Social Media Policy. This one is much more detailed, and provides more explanatory text. We will be uploading other school marketing policies from time to time. Please feel free to download it, pass it on, and give credit to Mustard Training Ltd.

Example of a Social Networking Policy (V 2.0)

An example of a Photographic Consent Form for parents

By | Course Handouts, Example Policies, Marketing Advice, Mustard Training, School Training, Social Media in Schools | No Comments

Here is an example of a Photographic Consent Form for parents. This is ideal for use by schools wanting to use Social Media to communicate with parents. It is valid for one year (best practice is to do your consent forms at least every 12 months), and includes the phrase : “Please inform us immediately if you (or your child’s) personal circumstances change and you want to alter this consent form.” Please feel free to download it, pass it on, and give credit to Mustard Training Ltd.

Example Photographic Consent Form

Crisis? What crisis?

By | Marketing Advice, Mustard Training, School Marketing, School Training | No Comments

I was really pleased to meet someone on the Manchester course who had bought my book on school reputation management. Never a week goes by without a school hitting the headlines – often for the wrong reasons. It happened to one of my regular clients – Sir John Cass’s Foundation and Red Coat Church of England Secondary School – last year. You will have read about it in your daily newspaper and seen it on national TV.

Most schools take the attitude that it “will never happen to us.” But, of course, it does. Nearly a third of my book is devoted to dealing with threats to a school’s reputation:

  • Where to get support in a PR crisis;
  • How to prepare for managing a PR crisis;
  • What to communicate, to whom and how;
  • How to rehearse who does what.

There are lots of practical tools and templates to help you:

  • Write a press release;
  • Manage a crisis one step at a time;
  • Put together a crisis statement.

Find more information about my book here

 

How to use Inset Days to get to Primary School pupils

By | Marketing Advice, School Training | No Comments

One of my favourite clients is a large secondary school in Kent. I’ve been working with the school for a few years now. Their Head came on one of my marketing courses in Maidstone in 2012. Since then I’ve delivered a marketing audit for them, and helped with their branding, prospectus and website.

The school wants to be the 1st choice for parents in the area, and they have become really “savvy” at pupil recruitment. One of the most successful elements of their marketing campaign has been their work with half a dozen core feeder primaries within easy travel distance. They reckon the best way to show their school to prospective pupils and parents is to get them through the doors at the age of 7, 8, 9 and 10. In September last year they identified the dates for all of their core feeder primary school Inset Days. Inset Days are a real pain in the neck for working primary school parents because they have to take a day off work, or organise childcare. My client has created special Activity Days aimed at primary school pupils to coincide with those Inset Days. They have held a “Dance Day” and a “Textiles Day” so far.

These activity days have proved to be the most successful events they have ever created for prospective pupils. More popular in fact than their Open Day! Attendance has been astonishingly high, and parental feedback has been very positive. Whether this translates into 1st Choices in due course remains to be seen, but the theory is sound. You have a much greater chance of recruiting a pupil who has been through your doors a couple of times than someone who has never visited you.

Still a great teaching blog

By | Marketing Advice, Mustard Training, School Training | No Comments

I was really pleased to read that Kristian Still had been appointed Vice Principal for Teaching and Learning at The Wellington Academy, near Tidworth. I went to school there for five years in the 1970s, when it was plain old Tidworth Down Secondary Modern School. The school has now been re-built and looks – from the outside at least – amazing!

Kristian’s weekly teaching blog (http://www.kristianstill.co.uk/wordpress/) is one of the best I’ve read. I first met him when he was Assistant Principal at Hamble Community Sports College. In 2011 Kristian attended one of my school marketing courses in Southampton . Afterwards he put his thoughts into words on his blog. You can still read what he learned

Thanks for the kind words Kristian, and keep on doing what you’re doing!

Effective school training courses

Professional, nationwide school training courses.

Trained over 1000 schools nationwide

We are the market leaders in school training.

Expert advice delivered effectively

Cost effective half day training courses.

Boost pupil recruitment

With our website and marketing courses.

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