Marketing your school – the secrets behind recruiting more pupils and parents to your school

About the course

Competition among schools, academies and free schools is on the increase. Some schools seem to be thriving in the new environment, but lots of schools are struggling to attract potential parents and new pupils. Would you like to know how to market your school more effectively, recruit more students and develop school marketing materials that work?

In this course, we’ll look at what should go into your school marketing plan/budget and what the market research says about the way parents make decisions about which school to choose. You’ll also learn how to develop your own Unique Selling Proposition, understand the importance of key messages and use effective tools to help you create a distinct school brand which reflects the school’s unique ethos and vision.

We’ll also look at practical steps you can take to improve your marketing materials. Key learning points will be illustrated with examples of best practice from UK schools.

6 things you will learn on this course

1. What should go into your school marketing plan/budget.
2. How parents choose schools.
3. Your school’s Unique Selling Propositions.
4. How to develop a distinct school brand which reflects your unique ethos and vision.
5. How to develop the most effective school marketing materials, including:-
– Signage;
– Photographs;
– Advertisements;
– Information leaflets;
– School brochures and prospectuses;

6. School websites; Six simple techniques

Who is the course for?

Anyone who is interested in marketing their school more effectively to local parents: Headteachers, Deputy Heads, Assistant Heads, Middle Tier Leadership, Teachers; Bursars, School Business Managers, Members of the SMT/SLT, Communications Officers, Marketing or PR Officers, and Governors. The course is delivered in plain English – not jargon.

What sort of schools should come along?

State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.

Who is the course trainer?

Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.”

His company specialises in school brands, prospectuses and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.

How to book

Click here to book this course

If you would like to speak to the trainer, discuss your own school marketing requirements, get a quote for a school prospectus, publicity leaflets or school website, or have any other queries, please call us on: 01722 744033 and we’ll be happy to help.

Contact Us

Mustard Training - Providers of School Training Courses

Need assistance? Contact our training team.

Mustard Training
24 Queen’s Road

Telephone: 01722 744 033