Competition among schools, academies and free schools is on the increase. Some schools seem to be thriving in the new environment, but lots of schools are struggling to attract potential parents and new pupils. Would you like to know how to market your school more effectively, recruit more students and develop school marketing materials that work?
In this course, we’ll look at what should go into your school marketing plan/budget and what the market research says about the way parents make decisions about which school to choose. You’ll also learn how to develop your own Unique Selling Proposition, understand the importance of key messages and use effective tools to help you create a distinct school brand which reflects the school’s unique ethos and vision.
We’ll also look at practical steps you can take to improve your marketing materials. Key learning points will be illustrated with examples of best practice from UK schools.
1. What should go into your school marketing plan/budget.
2. How parents choose schools.
3. Your school’s Unique Selling Propositions.
4. How to develop a distinct school brand which reflects your unique ethos and vision.
5. How to develop the most effective school marketing materials, including:-
– Information leaflets;
– School brochures and prospectuses;
6. School websites; Six simple techniques
Anyone who is interested in marketing their school more effectively to local parents: Headteachers, Deputy Heads, Assistant Heads, Middle Tier Leadership, Teachers; Bursars, School Business Managers, Members of the SMT/SLT, Communications Officers, Marketing or PR Officers, and Governors. The course is delivered in plain English – not jargon.
State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.
Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.”
His company specialises in school brands, prospectuses and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.
Need assistance? Contact our training team.
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Telephone: 01722 237288