Competition among secondary schools and sixth forms is on the increase. Some schools seem to be thriving in the new environment, but lots of schools are struggling to attract potential parents and new pupils.
Would you like to know how to market your secondary school more effectively, recruit more students and develop school marketing materials that work?
In this course, we’ll look at what should go into your school marketing plan/budget and what the market research says about the way secondary school parents and sixth form students make decisions about which school to choose.
You’ll also learn how to develop your own Unique Selling Proposition, understand the importance of key messages and use effective tools to help you create a distinct secondary school brand which reflects the school’s unique ethos and vision.
We’ll also look at practical steps you can take to improve your marketing materials. Key learning points will be illustrated with examples of best practice from UK secondary schools and sixth forms.
A key feature of the course is practical advice based on what works in other UK secondary schools.
- Secondary school marketing plans and budgets;
- Your secondary school’s unique selling point and 5 key messages;
- Market research; what do your customers want from a secondary school?
- School Open Days and visits;
- School brands, ethos and vision;
- Effective school brochures and prospectuses;
- Five ways to spice up your marketing materials;
- Using your school newsletter as a marketing tool;
- Improving your secondary school website;
- Social media best practice: Twitter, Facebook and YouTube.
Anyone who is interested in marketing their school more effectively to local parents:- Headteachers; Deputy Heads; Assistant Heads; Middle Tier Leadership; Teachers; Bursars; School Business Managers; Members of the SMT/SLT; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English – not jargon.
State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.
Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation,” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.”
His company specialises in school brands, prospectuses and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.
If you would like to speak to the trainer, discuss your own school marketing requirements, get a quote for a school prospectus, publicity leaflets or school website, or have any other queries, please call us on: 01722 744033 and we’ll be happy to help.
Need assistance? Contact our training team.
24 Queen’s Road
Telephone: 01722 237288