How would you like your school to be the No. 1 choice for local parents and pupils? A school with a good reputation and a full roll, parents queuing up to get their child a place? And what would that mean to you financially? One extra pupil recruited this year could easily bring £5,000 worth of funding every year. Four more could bring £100,000+ over five years!
Popular schools that have great Open Days and produce brilliant school prospectuses are often full up and financially secure. What are they doing to get ahead? This Half Day Training Course will get you doing the right things. We’ll show you how to have great Open Days, brilliant prospectuses – and so much more!
Low on theory and packed with practical hints and tips, we will tell you what works and what top schools are doing all year round to increase pupil recruitment!
- The financial implications of recruiting more pupils
- Targeting and timetables – the when, why, what and how
- What influences parental choice of school?
- How to gain and maintain a good reputation
- Marketing and hosting an effective Open Day
- Essential marketing materials:
- Signage and Banners
- Posters and Advertising
- Leaflets and Flyers
- Prospectuses and brochures
- Websites and Social Media
- Six techniques to improve your marketing materials
- The importance of follow-up
Anyone with an interest in increasing pupil recruitment numbers and school income, organising Open Days, improving the school’s reputation or marketing the school to prospective parents will enjoy the course, including:- Headteachers; Sixth Form Heads; Deputy Heads; Assistant Heads; Bursars; School Business Managers; Members of the SMT/SLT; ICT Managers; Finance Officers; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English – not jargon.
State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.
Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation,” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.” His company specialises in producing school marketing materials – from uPVC event banners and school branding through to photography, leaflets, prospectuses, mobile application and school websites.
He has worked with hundreds of state and independent schools, including some of the largest academy and education trust projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.
If you would like to speak to the trainer, discuss your own school marketing requirements, get a quote for a school prospectus, publicity leaflets or school website, or have any other queries, please call us on: 01722 744033 and we’ll be happy to help.
Providers of School Training Courses
24 Queen’s Road
Telephone: 01722 237288