In this unique course you will learn how to get consistently better media coverage all-year-round. In the process, you’ll find out how to produce excellent content for your school newsletter, website, blog and social networks.
We’ll help you identify stories from around the school and enable you to create real news items from things that happen all the time. You’ll learn about “fat captions” and how to write an imaginative media release to send to local media.
We’ll provide you with tools to help you build your contacts list and distribute media releases like a pro. Finally, we’ll arm you with some techniques you can deploy if disaster strikes your school.
You’ll leave the course with a number of easy-to-use tools, templates and techniques to use the following day!
- An introduction to the media
- The role of media relations in your school communications
- Why some schools get publicity and most don’t
- What you need to do to improve your chances of getting covered
- How to write a professional press release
- Building a local media list
- What to do when disaster strikes
Anyone who is interested in marketing their school more effectively to local parents:- Headteachers; Deputy Heads; Assistant Heads; Middle Tier Leadership; Teachers; Bursars; School Business Managers; Members of the SMT/SLT; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English – not jargon.
State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.
Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation,” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.”
His company specialises in school brands, prospectuses and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.
If you would like to speak to the trainer, discuss your own school marketing requirements, get a quote for a school prospectus, publicity leaflets or school website, or have any other queries, please call us on: 01722 744033 and we’ll be happy to help.
Need assistance? Contact our training team.
24 Queen’s Road
Telephone: 01722 237288
Book a Training Course
Leicester – Social Media For Schools
November 24th, 2015
Coventry – Social Media For Schools
November 25th, 2015
Basildon – Social Media For Schools
November 26th, 2015
Bournemouth – Social Media For Schools
December 1st, 2015
Croydon – Social Media For Schools
December 2nd 2015
Reading – Social Media For Schools
December 3rd 2015
Sunderland – Social Media For Schools
December 8th, 2015
Liverpool – Social Media For Schools
December 9th, 2015