Getting better media coverage for your school

About The Course

In this unique course you will learn how to get consistently better media coverage all-year-round. In the process, you’ll find out how to produce excellent content for your school newsletter, website, blog and social networks.

We’ll help you identify stories from around the school and enable you to create real news items from things that happen all the time. You’ll learn about “fat captions” and how to write an imaginative media release to send to local media.

We’ll provide you with tools to help you build your contacts list and distribute media releases like a pro. Finally, we’ll arm you with some techniques you can deploy if disaster strikes your school.

You’ll leave the course with a number of easy-to-use tools, templates and techniques to use the following day!

7 Things You Will Learn on This Course

  1. An introduction to the media
  2. The role of media relations in your school communications
  3. Why some schools get publicity and most don’t
  4. What you need to do to improve your chances of getting covered
  5. How to write a professional press release
  6. Building a local media list
  7. What to do when disaster strikes

Who Is The Course For

Anyone who is interested in marketing their school more effectively to local parents:- Headteachers; Deputy Heads; Assistant Heads; Middle Tier Leadership; Teachers; Bursars; School Business Managers; Members of the SMT/SLT; Communications Officers; Marketing or PR Officers, and; Governors. The course is delivered in plain English – not jargon.

What Sort Of Schools Should Come Along

State and Independent Schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges and sixth forms.

Course Trainer

Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation,” published by Optimus Education, Paul is often described as the UK’s “School Marketing Guru.”

His company specialises in school brands, prospectuses and website development. He has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.

How To Find Out More

If you would like to speak to the trainer, discuss your own school marketing requirements, get a quote for a school prospectus, publicity leaflets or school website, or have any other queries, please call us on: 01722 744033 and we’ll be happy to help.

Contact Us

Mustard Training - Providers of School Training Courses

Need assistance? Contact our training team.

Mustard Training
24 Queen’s Road

Telephone: 01722 237288

Book a Training Course

Leicester – Social Media For Schools

November 24th, 2015
12:00 pm


Coventry – Social Media For Schools

November 25th, 2015
12:00 pm


Basildon – Social Media For Schools

November 26th, 2015
12:00 pm


Bournemouth – Social Media For Schools

December 1st, 2015
12:00 pm


Croydon – Social Media For Schools

December 2nd 2015
12:00 pm


Reading – Social Media For Schools

December 3rd 2015
12:00 pm


Sunderland – Social Media For Schools

December 8th, 2015
12:00 pm


Liverpool – Social Media For Schools

December 9th, 2015
12:00 pm


Sheffield- Social Media For Schools

December 10th 2015
12:00 pm