Our MD, Paul Sample, is one of the UK’s foremost authorities on school marketing. The author of “Managing your School’s Reputation” published by Optimus Education, Paul is often described as the UK’s go-to “School Marketing Guru.”
During term time he delivers training events for school staff on a range of school marketing topics. When he isn’t training, Paul carries out school marketing audits and produces prospectuses and websites for schools.
Paul has worked with hundreds of state and independent schools, including some of the largest academy and trust projects in the country. He has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.
"Mustard's Training course is very good - the best course I've been on in a long time."− Andrea Hewson, Crofton High School
"Mustard Training's enthusiasm made me want to go away and produce excellent marketing materials."− Catherine Linnell, Northgate School
"Very relevant. Taking away some helpful hints on what I want to see in my school prospectus."− Sandra Duke, Diamond Hall School
"Clear, simple delivery that challenged my thinking but made me feel I could go away and do it. Thanks!"− Jo Herbert, Prince William School