Using social media to communicate more effectively with parents – NEW!

About the course

Millions of parents (and pupils) use social media every day. At best it can be a very powerful tool which can help your school communicate more effectively. At worst social media can endanger your pupils, your staff and your reputation. In this course we’ll examine the growth of social media, explore the pros and cons, help you decide which platform is right for your school, consider pitfalls and child safety issues, look at how you can safeguard your staff, and learn from what other schools are doing.


1.   The new social media landscape.
2.   Is social media right for our school?
3.   Which social media platform should we use?
4.   Safeguarding staff and pupil safety.
5.   How leading schools use Twitter to broadcast messages to parents.
6.   Best practice when using Facebook.
7.   What to do when someone attacks your school on social media.
8.   Other tips and tools.

Who is the course for?

Anyone who is considering using social media as a communications tool with parents, including:- Headteachers, Sixth Form Heads, Deputy Heads, Assistant Heads, Middle Leaders, Teachers, Teaching Assistants, Bursars, School Business Managers, Members of the SMT/SLT, ICT Managers, Communications Officers, Marketing or PR Officers, and Governors. The course is delivered in plain English – not jargon.

What sort of schools should come along?

State and independent schools, including: nurseries, Sure Start centres, children’s centres, infant schools, primary schools, junior schools, middle schools, secondary schools, academies, free schools, grammar schools, special schools, UTCs, colleges, and sixth forms.

Who is the course trainer?

Paul Sample is the UK’s foremost authority on reputation management for schools. The author of “Managing your School’s Reputation” published by Optimus Education, Paul is often described as the UK’s go-to “School Marketing Guru.” As MD of The Mustard Agency, he has worked with hundreds of state and independent schools, including some of the largest Academy projects in the country. Paul has helped many Headteachers to make the strategic changes needed to turn the reputation of their schools around.

How to book

Click here to book this course

If you would like to speak to the trainer, discuss your own school website requirements, get a quote for a school website, prospectus or a school mobile application, or have any other queries, please call us on: 01722 237288 – or e-mail us on: [email protected] – and we’ll be happy to help.

Contact Us

Mustard Training - Providers of School Training Courses

Providers of School Training Courses
Mustard Training Ltd
24 Queen’s Road

Telephone: 01722 744 033
Email: [email protected]